Book Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Publication year: 2012
Media type Book
Edition: 6th ed.
Resource type: Physical
ISBN: 9780273750758 (pbk.) :
Previous ed.: 2009.
Includes bibliographical references and index.
1 Business and management research, reflective diaries and the purpose of this book 2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project report
Extent: xxxi, 696 p. : col. ill. ; 27 cm.
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This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.