Description: Social psychology explores some of the most important questions we face as people: How do we create and understand the social self? How does our social cognition influence the volition and content of thoughts and behaviour? How do we relate to other individuals and groups and the myriad forms and processes of social influence? In a jargon-free and accessible manner, 'Social Psychology' critically examines these fundamental principles of social mind, and provides a thorough overview of this fascinating area. Discussing the theory and science behind our understanding of how people relate to others, this book explores how we understand ourselves and others, how we relate at an individual and group level, the key processes underpinning social influence and the ways the discipline has (and continues to) evolve.
Specialized.