1529373387 
Book Change : how to make big things happen / Damon Centola.
Publication year: 2022
Language: English
Media type Book
Resource type: Physical
ISBN: 9781529373387 (pbk.) :
Extent: 352 pages ; 24 cm
Available: 1
Total number of loans: 1
Loans this year: 0
Number of reservations: 0
Description:
Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, he distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not. Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. 'Change' presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.
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